Internet Marketing

INTRODUCTION
Wright Computing LLC is helping small businesses grow though Internet marketing.  Gone are the days when only big companies that afford big advertising campaigns.  With the advancement in technology and social media it has become very easy and cost effective to market your product or service.  Social media and pay per click advertising are great ways to increase web presence and get the word out about your product.  Resulting in new customers and old customers coming back more frequently buying your products or services.  Currently, the best social media sites are Twitter and Facebook and two great Pay per Click adverts are Google Adwords and Facebook Advertising.




OUR SERVICES
Wright Computing LLC offers a free consultation to identify your company’s Internet marketing needs.  Our goal is to listen to your challenges, evaluate the situation and implement an effective marketing plan designed to meet the specific need of your company.


PRICING
Our pricing structures are as individualized as our clients.  We will work with you to determine the plan that best meets your fiscal and advertising needs.  Please email us at paul@wrightcomputing.com or call (813)624-2586 for more information.


SOCIAL MEDIA
Twitter
Twitter is a great way to quickly grow a large following of people and potential clients.  Used correctly you can quickly gain thousands of followers and direct them through links to your products, online store, events, website, a blog, Facebook etc.  Tweet about what’s going on in your business, new products or services, upcoming events, or just something funny that happened that day.  Your followers can become your new customers, clients or even business partners.


Facebook
Facebook allows you to set up a Fan Page and a Group.  With both you can invite your friends and add links to help grow your fan base and generally talk about what is going in your company.  Currently, approximately 500 million people are using Facebook, allowing you to leverage your advertising through Internet marketing.

Fan Pages are very customizable; you can add a capture page that is a custom page to make your Fan page more appealing. You can create your own URL.  Mine is http://www.facebook.com/wrightcomputing.  You also get the other options you expect with Facebook including a wall for you comments and conversations, photos with captions, tags and a description, videos, info, links a custom page about you company, and much more.

Groups are geared more towards promoting upcoming events and targeted advertising.  The main advantage is being able to send out a message to every member of your group inviting them to your social events, an open evening, view a new feature on your website, help support you with a charity event.  Additional features include a wall, info, photos, videos events and discussions.

Groups and Fan Pages enable you to maximize your exposure.  For example, if you have 100 fans to which your comments are sent and each of them has 100 friends who can see items on their pages, then you have 10,000 people who can view your comments. 


PAY PER CLICK ADVERTISING
Google Adwords
Google Adwords is a cost-effective way to advertise your company.  The adverts are very customizable with some great sample templates.  If you know how to use the adds effectively you can get people to view your website and buy your products or services.  You can target people using keyword searches, geographic location, language and more.  Set a maximum bid for each advert then when someone clicks on your advert you pay up to your maximum bid.  You only pay for advertising when your ad is clicked and the user is directed to the site of your choice.


Facebook Advertising
Facebook will advertise your Fan page and/or Group to a customizable list of Facebook users.  A few examples of target markets are as follows:
United States has 120,270,840
Florida has 7,079,440
Sarasota has 38,380
Each of these markets can be narrowed down by location, demographics, and likes/interests.  This allows users to reach a more specified target audience when needed.


ADDITIONAL INFORMATION
Once your website is search engine optimized (SEO), one of the best ways to improve search engine results is to add external links and references to your website.  Each of the services above do this, increasing traffic to your website and improving your web presence.